DWWA 2013: Decanter Reader Awards: Best National Merchant: Majestic
We thought it was pretty remarkable when Majestic won this Award for the fourth consecutive time in 2011; well, it’s done it again. The multiple retailer won by a nose over The Wine Society, inspiring such comments as: ‘Carries a comprehensive range of the world’s goodquality and attractively priced wines, not being afraid to go out on a limb if the quality justifies it. Efficient and charming service from bottom to top.’ Another comment: ‘The name of the company says it all: head and shoulders above the rest with a superb team of highly trained and interested, committed staff.’ It won plaudits not just for its expertise, charm and service but also for competitive pricing and regular discounts – ‘important during times of recession’, as one reader pointed out. It has a total of 193 stores across the country and offers free delivery locally for all orders of six bottles or more; in addition, all but three stores have free parking. Each store has a tasting counter, with opened bottles ready for sampling, and the fine wine section has now been rolled out to include most stores. ‘Friendly and flexible,’ concluded one reader.