New Zealand wine export earnings shot up by more than 30% in 2006.
According to industry body New Zealand Winegrowers, exports topped NZ$611m, more than double the export earnings from two and a half years ago.
Chris Yorke, global marketing director of New Zealand Winegrowers said, 'The wine industry is on track to achieve export earnings in excess of NZ$1bn by 2010'
He also said he was pleased at the performance of secondary export markets such as Canada (up 60%), Denmark (up 51%), and Ireland (up 41%),
'For the first time, exports to our second-tier markets topped NZ$100m for the year.'
The core markets of the UK, US, and Australia also showed significant year-on-year growth.
Sauvignon Blanc prevailed as the major export variety with 25% increase on last year but Pinot Noir established itself in second place with 41% growth.
Have your say... To post your comment on this story, email us at news@decanter.com, making sure the relevant headline is in the subject field
Register on decanter.com absolutely free for news alerts delivered direct to your email inbox, and our fortnightly newsletter with advance notice of what’s coming up in Decanter magazine, offers, competitions and more.
PLUS registration is a one-stop shop for the Decanter magazine Archive and Decanter Fine Wine Tracker.
