Italian police have confiscated bottles of wine with labels depicting Hitler and other Nazis.
The wine, produced by Udine-based Vini Lunardelli, is from a range featuring famous - and infamous - historic figures such as Karl Marx, Winston Churchill, Napoleon and Mussolini.
The bottles from the 'Der Führer' line were seized on the grounds that they constitute 'a glorification of the perpetrators of crimes against humanity', according to the Agence France Presse.
Andrea Lunardelli, marketing and distribution director, said the range - launched in 1993 with labels of Che Guevara and Mussolini - was a marketing strategy to attract new customers to higher quality wine.
'In fact the Hitler labels were not our idea, they were specifically requested by customers in Germany and Austria,' Lunardelli told decanter.com.
'When they saw the labels with Il Duce and Che Guevara, they suggested a series with Hitler. We would not have produced them unless there was a demand.'
The labels show Hitler giving a Nazi salute as well as pictures of Himmler, Hess and Göring.
Lunardelli said the rationale for confiscating the Hitler bottles but no others was due to the 'discretionary' nature of Italian law.
'The public prosecutor accuses us of being Nazi apologists,' he said. 'But this wine is not bought by skinheads, it's bought by normal people.'
The case is now in the hands of Lunardelli's lawyers.
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'In fact the Hitler labels were not our idea, they were specifically requested by customers in Germany and Austria,' Lunardelli told decanter.com.” Since when do two wrongs make a right? Jo Diaz, Windsor, California
Of course the Hitler pictures are glorifying the Natzi regime. The Natzi's killed many Italian people and destroyed Italian towns, why would anybody want to remind and glorify the events that occured there as a result of that hatred? Glorify good people who have done good things for the world such as Gandi, Dali Lama, George Bush, woops, not Bush.
Gail Bickett
Even if the labels are in bad taste (you can also get Jo Stalin or Napoleon on your label if you perfer dictators of other ideological persuasions or nationalities), this firm is obviously led by a marketing genius. The "Hitler wine" story has appeared in international media at least once a year for several years now. I'm sure their sales get a boost every time this happens, because if they had customers that would be outraged by Hitler, Mussolini or Stalin labels, they would have stopped using these labels a long time ago. I'm sure any publicity is good publicity for Vini Lunardelli, and that their labels will remain for as long as media continues to run this story.
Tomas Eriksson, Stockholm, Sweden
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'In fact the Hitler labels were not our idea, they were specifically requested by customers in Germany and Austria,' Lunardelli told decanter.com.” Since when do two wrongs make a right? Jo Diaz, Windsor, California
