Evin Law softening clears final hurdle
January 24, 2005
Adam Lechmere, and agencies
France has just voted overwhelmingly in favour of changing the notorious Evin Law to allow more freedom in wine adverts.
The upper house of the French parliament has unanimously approved the measure, put forward by health minister Philippe Douste-Blazy, which will change the law to allow smell, taste and colour to be discussed in ads.
The Evin Law of 1991 restricted drink advertisements to showing nothing more than name, manufacturer, alcohol content, and origin.
The measure now goes to a commission on 3 February for final approval – which is certain to be granted - from both houses of parliament.
|
Register on decanter.com absolutely free for news alerts delivered direct to your email inbox, and our fortnightly newsletter with advance notice of what’s coming up in Decanter magazine, offers, competitions and more.
PLUS registration is a one-stop shop for the Decanter magazine Archive and Decanter Fine Wine Tracker. |
Search for similar news stories
Back to index
|
