Napa aristocrat Niebaum-Coppola has released a Champagne-like wine – in an elegantly decorated pink can.
Sofia Mini Blanc de Blanc – named after actress-director Sofia Coppola, daughter of the renowned Godfather director and winery proprietor – blends 70% Pinot Blanc, 20% Sauvignon Blanc and 10% Muscat Cannelli to create a Champagne-like wine sold in cans, and supplied with a straw.
'It does really well in the summer, particularly with women,' New York-based winery spokeswoman Jennifer Mitchell told decanter.com.
With the winter holidays coming, the small 187ml can is also a perfect choice for parties, she said, as it's 'easy to pass around on a tray.'
The Washington Post has already noted the success of the canned fizz, particularly among young people across the country, in an article earlier this month.
Although the sparkling wine has been on the market for a year, at US$19.99 for four cans (the equivalent of a bottle), as a result of occasional explosions the can will be reissued with a thicker base.
'It has not been a serious problem, but strengthening the can's base will prevent accidents,' Mitchell said.
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