The relationship between wine and the screen (whether full, wide or small) is an uneasy one. Watching people taste wine, then talk about it with the kind of animation required to keep tv viewers hooked, is agony. There's nothing visually interesting about any act of viticulture or winemaking. The 'promotional film' is as tedious as the promotional anything. Most wine video clips tell you little, and do so less incisively than a page of text.
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