Public to choose wines for top London restaurant using Twitter
August 21, 2009
By Rebecca Gibb
A top London restaurant is asking the public to choose wines for its list on twitter.
In what is thought to be a world-first, L'Anima will put its wine list to the public vote.
A panel of six experts including Decanter contributor Anthony Rose will taste the wines. The wines that divide the panel most will be thrown open to the public to decide. The most popular three wines will then win a place on the restaurant's list.
Robert McIntosh, social media expert and consultant to the project told decanter.com, 'I'm thrilled that a restaurant of the calibre of L'Anima recognises the potential of social media and is daring to try innovative projects to get their customers excited about wine in a new way.'
The tasting will take place on Monday 24 August and voting will be open on Tuesday and Wednesday on the restaurant's website.
The Italian restaurant was named best newcomer at this year's Tatler Louis Roederer awards.
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