|
|  |
 |
|
|
|
Bordeaux is in crisis: Chadronnier
November 12, 2009
Rebecca Gibb in Rioja
Bordeaux is in crisis and needs a radical restructure, according to one of the region's biggest exporters.
The system is failing all but the biggest and richest producers, Matthieu Chadronnier, managing director of negociants CVBG Dourthe said at the Winefuture conference in Rioja.
'Most of Bordeaux was already in a crisis before the global downturn but it has just got worse.
'We have a system of production and distribution which is effective for the Grands Crus but it is a real weakness for the rest of Bordeaux.'
There are around 10,000 wine producers and 400 merchants in Bordeaux.
Around 70% of all wine produced in Bordeaux is sold through these merchants, rising to more than 90% for classified growths.
'Our biggest handicap is the fragmentation of our wine industry,' he added.
Chardronier claimed more wine companies in Bordeaux need to start growing grapes, making wine and selling it. 'We have to have everything under one roof,' he told decanter.com.
'I don't think a region of this size can have 10,000 producers.'
New video: How to Serve Wine, with Steven Spurrier
Follow us on Twitter
Have your say...
To post your comment on this story, email us at news@decanter.com
And it has been in crisis since 1982. Parker was apotheosized, the top wines became trophies for whichever teenaged billionaires cared to play and pay, and anyone whose wines rated less than 94 Parkerpoints was toast. The Australians, New Zealanders, Spaniards and Italians ate whatever was left of Bordeaux's lunch after the big boys had eaten their fill. Centralizing a broken system doesn't fix the system. 10,000 producers will be reduced by two-thirds, centralized or no. Lewis C Taishoff
|
|
Register on decanter.com absolutely free for news alerts delivered direct to your email inbox, and our fortnightly newsletter with advance notice of what's coming up in Decanter magazine, offers, competitions and more.
PLUS registration is a one-stop shop for the Decanter magazine Archive and Decanter Fine Wine Tracker. |
Search for similar news stories
Back to index
|
|
|
|
|
