France still home of fine wine, say drinkers

  • Wednesday 26 May 2010

France is still the country most associated with fine wine, according to a survey of 4,000 regular wine drinkers.

The survey, by research group Wine Intelligence, polled wine drinkers in the UK, US and Switzerland, with all three countries selecting France as the highest-regarded country when it comes to fine wine.

In the UK, the other strong performers were Australia and Italy, followed by South Africa, Spain and New Zealand.

In the US, it was Italy and California that took the runners-up spots, then Spain and ‘other USA’ (Oregon and Washington), with Australia well down the list.

Domestic wines and those from Italy performed well in Switzerland,, followed by Spain and California.

The survey also asked consumers what their key motivating factors were when buying fine wine. Heritage was voted most important, ahead of provenance

or rarity.

In the UK, 1.1m people (3% of the wine-buying market) buy a bottle of fine wine (above £10) at least once a month, while in the US, that figure increases to 3.3m people (5% of the market) who spend at least $25 on one bottle during the same period.

Wine Intelligence’s Lulie Halstead said: ‘Consumers who buy luxury and fine wines aren’t restricted to the specialist magazine readers and the [Robert] Parker followers.'

'Many purchasers are everyday, regular wine consumers who once a year, or from time to time, buy a higher wine for special occasions.’

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