World first as Decanter launches Chinese Bordeaux 09 translation

China,Decanter News Wine News
  • Friday 26 March 2010

For the first time ever, Decanter is translating its entire Bordeaux 2009 coverage into Chinese.

The free report - translated into Chinese simplified text – will be emailed to Decanter’s subscribers in China.

This follows growing Chinese interest in wines from Bordeaux, both at en primeur and at auctions.

The 2009 vintage, widely hyped as at least as good as the outstanding 2005, is of particular interest to the Chinese.

Wine consumption in Asia is increasing exponentially. According to Sotheby’s, Asian buyers accounted for 47% of its London sales last year.

Research commissioned by Vinexpo earlier this year found that between 2009 and 2013, wine consumption in Asia will increase by 25%, reaching nearly 1.3bn litres.

By 2011, the Asia-Pacific market is set to be worth more than US$6bn.

In the ten-year period between 2004 and 2013 Asian wine consumption is forecast to grow by 86m cases. By contrast, in the same period, the North American continent is only expected to have grown by 85m cases.

The decision to offer Bordeaux 2009 coverage in Chinese continues Decanter’s international expansion plans, following Decanter World Wine Awards trophy tastings in Sydney and Shanghai in 2009, with further tastings planned in Canada in 2010.

Decanter magazine is currently published in 98 countries worldwide and is available in Hungarian and Taiwanese editions.

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