Black Tower resurgent with 'premium' range
- Friday 12 March 2010
Reh Kendermann, the brand's owner, unveiled the new design for their flagship wine ‘Rivaner’ in February this year.
Black Tower, in the distinctive squat black bottle, was a staple of 1970s dinner parties. It dropped out of the national consciousness but has seldom been out of the top 20 best-selling wines in the UK.
The signature black roughened glass has now been replaced with a new style, incorporating clear glass at the bottom of the bottle.
All of the Black Tower premium wines will be released with the new black and white design, and will consist initially of three single varietal wines: Chardonnay, Riesling and Pinot Noir.
The Chardonnay and Riesling wines will be vinified from parcels of fruit in the Pfalz region in southwest Germany while the Pinot Noir is grown in Baden.
Alison Flemming MW, export sales director for Reh Kendermann told decanter.com ‘The Special Release range is produced from carefully selected grapes from lower yielding vineyards to provide more concentrated and complex flavour.
‘These wines will particularly interest those consumers looking for a special wine at an affordable price level’, she added.
The company has revealed ‘one confirmed listing’ in the UK, but could not state it’s identity at present.
Nik Schritz, managing director of Reh Kendermann said ‘The word unique is often over-used and inaccurate, but Black Tower’s new pack design is exceptional.
‘Black Tower is now a multi-dimensional brand with its Classic range and new Special Release premium edition.’
The Black Tower premium range has a suggested retail selling price of £7.99 and will be available to consumers from May 2010.