Nederberg nets World Cup wine range

  • Friday 18 December 2009

South African winery Nederberg has launched a range of wines in association with FIFA for the 2010 World Cup.

World Cup wines

The Paarl-based winery signed an agreement with FIFA allowing them to market a range of wines in time for the World Cup, held across South Africa next year.

Capitalising on the pre-tournament buzz, winemaker Razvan Macici developed a limited-edition hat-trick of wines; a Cabernet Sauvignon, a Sauvignon Blanc and a Rosé, released internationally this month.

‘Given our association with such an important sporting initiative, we want the wines to serve as ambassadors for South African excellence’, Macici said.

‘We have prioritised those markets where there is a strong interest in football but that distribution could be extended to meet demand’, added Nederberg marketing manager Rudolph du Toit.

The range will span the 2007 to 2010 vintages and will cost between £4.50 to £6.

Decanter Events Pictures

Decanter Events picture galleries: still photos by Decanter's professional wine photographers of Decanter Events. Decanter runs more than 6 wine events a year, including our three yearly Fine Wine Encounters, now in their 14th year. Other events inlude our series of hugely popular 'Taste of...' events, and regular trade and consumer tastings

Related Topics