Lindemans produces global brand
- Thursday 14 September 2006
The new brand, called Country of Origin, may be sourced from grapes grown either in Chile or South Africa, as well as Australia.
The line will hit US shelves in October. Lindemans parent company Foster's Group told decanter.com the wine will go on sale as soon as they ‘get the thumbs up’ from a major supermarket chain, according to company spokesman, James Craig-Wood.
Craig-Wood dismissed the notion that Lindeman's was simply looking to source cheaper grapes and added that the 'Country of Origin' range would use grapes from well-known vineyards already in the Foster's Group portfolio, unlike other global wine brands, such as Stowell's of Chelsea.
‘Our consumer research over the last two years showed that people see Lindemans not as an Australian wine, but as a good wine,’ Craig-Wood said. ‘The grapes we use, wherever they are from, will result in a wine that is akin to Lindemans style.'