Pasqua launch night-time range
- Thursday 12 April 2001
The Di Notte range from Veronese producers, F.lli Pasqua was premiered at one of the most dramatic launches at Vinitaly (April 2000), including a vibrant saxophone concerto in a Baroque palazzo in Verona.
Producer Carlo Pasqua was convinced by English wine buyer Mark Hughes that Australian winemaking techniques were the key to making a new range of wines for export. Hughes put Pasqua in touch with flying winemaker Emma Bilham, a joint venture was established with Hughes's employers PLB, and the Di Notte range was born - Soave Superiore DOC, Pinot Grigio IGT, Valpolicella DOC and Merlot IGT.
Di Notte ("At Night") derives from an innovative night-time harvest on Pasqua vineyards in September 1999. Pasqua explains, "we've learned a lot from Emma about the importance of temperature control at harvest time; it allows us to make traditional Veneto wines with a New World style - with more aromaticity and more fruit".