Feudi to open massive new cantina
- Wednesday 3 September 2003
In just over ten years Feudi di San Gregorio – whose main output is DOCG Taurasi in Campania – has become one of Italy's key producers, with over 230 ha of vineyards. It is considered a unique force in a region that has seen a recent boom in winemaking and wine investment. Only Planeta in Sicily has similar power and scope. Its flagship Serpico and Patrimo wines are regular winners of the coveted Tre Bicchieri award.
Feudi's success is particularly impressive in light of the fact its headquarters are close to the epicentre of the 1980 earthquake that decimated most of the villages in the surrounding hilly section of eastern Campania known as Irpinia.
The vast new building is constructed under and over the crest of a hill, and commands spectacular views of the countryside. With barrique cellars 150 metres long, tasting rooms, a concert auditorium made of used barrels, an outdoor amphitheatre, and a panoramic restaurant, it will showcase not only Feudi's wines – like the explosive Serpico, of Aglianico grapes, made with consultant Riccardo Cotarella – but also the indigenous ingredients and local dishes of Irpinia. There are even plans for a model farm, with native pigs and rare Italian cattle breeds.
Enzo Ercolino and Mirella Capaldo, whose families own the winery, commissioned Japanese architect Hikaru Mori to design the building, and designers Massimo and Lella Vignelli – responsible for Feudi's labels and packaging – to do the interiors.
'We wanted something functional but stylish,' Enzo Ercolino said. The building will be formally opened in November.