English Wine Producers rebrands
- Thursday 10 May 2012
The ‘newer, cleaner look’ is designed to reflect ‘the freshness of the English landscape, with crisp, elegant lines to represent a modern industry, with a nod to England through the splash of a red rose’, EWP said.
The organisation, whose members include many leading producers in the sector, added that the logo resembled a seal of assurance or quality, accompanied by the strapline: ‘Promoting the fine wines of England.’
Another new logo and message has also been launched, designed around the words ‘Celebrate with English wine’ and featuring wine-related silhouettes and celebratory symbols such as bunting and fireworks.
This logo has also been modified for use during this year’s English Wine Week events, set for 2-10 June.
‘EWP’s role is to support its members and the logo reflects this,’ said Julia Trustram Eve, EWP marketing director. ‘We’ve gone for understated elegance – just like the wines we work with.
‘We wanted to capture the mood of the moment, which is definitely that of celebration: this year’s Jubilee and Olympics, as well as the continuing success of England’s wines.’
A new EWP website will be completed shortly and will go live in the near future.