Former Co-op wine head ‘flattered’ by supportpaul bastard, co-operative group, fairtrade, facebook News Wine News http://www.decanter.com/news/wine-news/530365/former-co-op-wine-head-flattered-by-support http://decanter.media.ipcdigital.co.uk/11150/00000387d/8acc_orh100000w160/PaulBastard.jpg http://decanter.media.ipcdigital.co.uk/11150/00000387d/81d8/PaulBastard.jpg
- 2012-08-20T16:00:00+01:00 Monday 20 August 2012
Paul Bastard took voluntary redundancy and left his post as wine development manager on 17 August, after 19 years within the Co-op food business.
News of his exit has caused a social media stir, with an anonymous Facebook profile set up under the name ‘Votefor PB’ and a cover photo declaring: ‘Keep Paul at Co-op’.
The profile had 112 ‘friends’ by midday on the day of Bastard’s departure.
The campaign comes amid talk of a division between the Co-op wine team and senior management following the departures of wine strategy manager Vicky Wood and wine buyer Maria Elener earlier this year.
Bastard told Decanter.com there had been a ‘restructure’, but insisted there are ‘no hard feelings’, adding: ‘I've not been dismissed.’
Although not on Facebook, he said he’s ‘very flattered’ by the social media campaign.
‘When there’s a change in a business you think: is this change for me? And after hard reflection, I’ve said no. Of course I’m sorry to leave, but I wouldn’t have a word said against them,’ he said.
Bastard and his colleagues were instrumental in pioneering Fairtrade wine at the Co-op. Asked if he planned to stay in wine, Bastard said he was undecided.
The Co-op said it is ‘actively searching internally and externally for a replacement for Paul’.
A company spokesperson declined to comment on the restructure, but said the retailer is ‘as committed as ever to growing and developing our award-winning wine range’.
Mike Osmond, commercial director at the group’s food business, thanked Bastard for ‘a much-valued contribution’.