Decanter launches on iPhone as brand reaches record digital audience

  • Tuesday 19 February 2013

Decanter magazine has launched a new digital version on the iPhone, and is now available on all major smartphones and tablet devices.

Decanter on iPhone

From this week, iPhone users can download Decanter magazine from the Apple Newsstand, or by searching for Decanter in the Apple app store. Users can subscribe to receive the magazine every month, or buy single issues of Decanter magazine.

This follows the release of Decanter in Apple Newsstand for the iPad in 2012.

Existing magazine print subscribers can access both the iPhone, iPad and iPod touch versions by downloading the app and authenticating their subscriptions, at no extra cost.

In addition, Decanter is also available for download on all major smartphones and tablets via Zinio, Google Play, Kindle Fire and Barnes and Noble Nook, by searching for Decanter in each device's app store.

To date, 18% of Decanter magazine’s print subscribers have activated their subscription on an iPad.

The launch of the iPhone version comes as newly released figures show traffic to Decanter.com doubled during 2012.

Yearly unique users rose from 1.7m in 2011 to 3.5m in 2012, whilst Decanter.com’s average monthly unique users in 2013 now stand at 425,000.

In addition, the site drew visitors from 214 countries in 2012, with 38% of traffic coming from Europe, 37% from Asia and 20% from the Americas.

Decanter.com editor John Abbott said: ‘We’re really pleased to be engaging with the largest number of wine lovers we ever have been, right across the Decanter brand - and we’re committed to serving our international audiences on whatever platform they prefer to interact with us on.’

‘Launching on the iPhone is only one of a number of steps we’re taking towards improving our overall multi-platform offering, so expect more developments from Decanter very soon.’

Decanter magazine was first published in the UK in 1975, and today is read in over 90 countries.

The Decanter brand consists of Decanter magazine, Decanter.com, Decanter Events, Decanter World Wine Awards, DecanterChina.com and Decanter Asia Wine Awards.

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