Lebanon increases German investment by 50%

Union Viticole du Liban, London’s International Wine Fair, Prowein, Domaine des Tourelles, News Wine News http://decanter.media.ipcdigital.co.uk/11150/0000047ac/011c_orh100000w160/lebanon.jpg http://decanter.media.ipcdigital.co.uk/11150/0000047ac/7256/lebanon.jpg
  • Tuesday 5 February 2013

With 'a stable platform' now in the UK, the Union Viticole du Liban, the country's wine trade body, says it is switching its focus to Germany.

lebanon

Lebanon will not take a stand at London’s International Wine Fair this year but will be attending Prowein in Düsseldorf.

‘We are upping our investment in Germany by 50%,’ Faouzi Issa, owner of Domaine des Tourelles told Decanter.com on behalf of the UVL.

‘The UK is becoming more and more profitable – we have more than 10 wineries in the market there,’ he said. ‘Germany is a very important future market for us and we are already seeing a growing level of interest there which we will be building on in the coming months.’

Lebanon’s export market is now worth over US$14m with the UK representing US$4.3m. The latest figures also show growth in the US, which is worth US$1.9m, and in the French market, worth US$2.4m.

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