The Decanter Power List 2013
40 Olivier Bernard (–)
Owner, Domaine de Chevalier; president, Union des Grands Crus de Bordeaux, 53
Also co-owner of Château Guiraud in Sauternes, Bernard became president of the UGC when the post fell vacant in December 2012. The UGC wields much influence: it invests €4m annually in publicitynand runs 60 tastings a year, including 20 tours in Europe, the US, Asia and Russia. Bernard is keen to make the most of his stewardship, stating that one of his key priorities was to address ‘mistrust’ between the négociants and châteaux.