The Decanter Power List 2013

19 of 52

33 Magdalena Gerger (–)
CEO, Systembolaget, 49
If you buy wine in Sweden, it’s from Systembolaget – and 118 million people visited one of their wellappointed shops in 2012. Scandinavia’s largest wine monopoly, with sales of SEK25.1bn (€2.94bn), Systembolaget is a dominant force in European wine retailing. It has 421 stores across Sweden and employs more than 5,000 people. Stores draw on an available range of over 11,000 wines, with a standard 2,400 wines in the fixed range.