The Decanter Power List 2013

32 of 52

20 Eduardo Guiliasti (9)
CEO, Concha y Toro, 61
Concha y Toro is Chile’s biggest wine company, owning Casillero del Diablo, Cono Sur, Argentina’s Trivento, Almaviva (the joint venture with Baron Philippe de Rothschild) and California’s Fetzer – its first foreign venture. Now a US$1.5bn company, in its 130-year history Concha y Toro has grown its distribution to cover 130 countries. The company is now focusing on the US and Asia – in Asia, which accounts for 14% of its exports (Europe is 50%), Concha y Toro expects revenue and sales volume to rise 20% this year. From brands like Casillero del Diablo at the entry level, to the iconic, US$85 Don Melchor Cabernet, Concha y Toro remains one of the world’s most respected big brands.