Jim Budd changed careers in 1988 when he went from education to wine. Since then he has written for a wide variety of magazines and newspapers, including Decanter (since early 1989). In 1991, he began editing Circle Update, the newsletter of the Circle of Wine Writers. His book, Appreciating Fine Wines, was published in 1996 by Apple Press. He was general editor for Great Wine Tours of the World, published in October 2002 by New Holland, and contributes to Hugh Johnson's Pocket Wine Guide. He continues to expose the dangers of drinks investment on his award-winning web site investdrinks.org, which now has a complementary blog (investdrinks-blog.blogspot.com). His other blog is Jim’s Loire and is one of the five members of Les 5 du Vin blog.