Evin Law

The Evin Law, (also known as Loi Évin) bans the advertisement of alcohol and tobacco across France.

The law, passed in 1991, aimed to combat the country’s struggle against tobacco consumption and alcoholism.

It details strict control over messages and images relating to drinks over 1.2 per cent alcohol by volume with the law stating no advertising should be targeted at young people, no advertising is allowed on television or in cinemas and no sponsorship of cultural or sports events is permitted.

It takes its name from Claude Évin, the minister who proposed the law to Parliament.

Evin Law

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