Bordeaux’s La Cité du Vin has unveiled its new logo, following its name change from Cité des Civilisations du Vin.

Project managers want the Bordeaux Cité du Vin to be somewhere between a theme park, a museum and a cultural space.

They said this is reflected in the strapline ‘La Cité du Vin, a world of cultures’, with a logo that reflects the ‘architecture of the building, the planet and the sun’.

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Bordeaux’s Cité du Vin is set to open in June 2016, and further details are emerging about the interior of the building.

One of the key spaces will be a 600m2 ground floor wine bar, tapas bar and wine shop. ‘We expect to open the store with bottles from at least 87 countries,’ Régis Deltil, the successful bidder for the wine space, told Decanter.com.

‘One of the key aims of the Cité du Vin is to ensure that the boutique stocks at least one example from every wine producing country.’

Deltil owns Passions Vins, a company created in 2005 that has an existing boutique in Pessac that already stocks around 1,200 wines from 16 countries.

The Cité du Vin boutique will be housed in a circular space at least four metres high displaying 9,752 bottles. Two thirds of the wines will be international and one third from France, with prices from €5 to €50.

Among the more unusual countries represented will be Kazakhstan, which has around 15,000 hectares of vines.

‘There are still some countries that I am trying to source wines from,’ said Deltil. ‘Such as Iran that makes tiny quantities of wine but does not export. And there are 200 vine plants in the heart of Monaco.’

  • Hank Werronen

    Once the public experiences the new building, the logo will make more sense. The tag line is okay, given the desire to showcase wine as a part of a larger culture. What the heck, no one ever likes new logos.

  • Natalia

    It reminds an egg more than Earth or sun, or grape. Unexpected choise.

  • Cecilia

    It’s quite disappointing … I don’t think the logo even shows what designers wanted to. It has no force and it doesn’t tell anything about wine, vines or world cultures …

  • Lana Bortolot

    what is that logo? confusing and has no *stickiness* do not love.

  • Excited about the museum. Not so excited about the logo. Not sure about it.

  • David

    I agree – there is absolutely nothing vinous about the logo whatsoever!

  • Martin Campion

    IMHO, “a world of wine” would have been a better tag line. As for the design, there’s no visual cue to suggest a connection with wine (aside from the word “Vin”, but that’s hardly arresting). This is disappointing, to say the least.