The number of visitors from China to has surpassed both the UK and US for the first time.

In April 2012, website traffic from China accounted for more than 26% of total traffic, ahead of the UK (24.6%) and the US (15.9%).

This is expected to increase to over 30% by the end of May.

The figures were released today at a Decanter seminar at Vinexpo Asia-Pacific called ‘Discovering the Chinese wine-lover’, and showed that in 2012, visitors from cities across mainland China had risen from 1.3% of site traffic in January to 26% in April, taking the country from 13th to 1st in four months.

According to a recent Vinexpo study, Chinese wine consumption is set to rise 54% between 2011 and 2015. In 2011 China moved up to 5th place in the list of the top wine consuming nations, ahead of the UK. editor John Abbott said: ‘The increase in visitors from China is unbelievable, and shows a clear appetite for comprehensive wine information online. The timing is particularly apt, ahead of the launch of this autumn and we’re delighted to be reaching out to a burgeoning population of new wine-lovers.’ was launched in 1999 and currently has visitors from over 200 countries.

Written by staff