Decanter is launching a new wine competition in Asia, the Decanter Asia Wine Awards, it has just announced.
The Decanter Asia Wine Awards is a sister competition to the Decanter World Wine Awards, which was launched in 2004; it will recognise wines targeted at the Asian market and will be judged by Asia’s most prominent wine experts.
The Asian wine market has grown dramatically in recent years, with Chinese consumption reaching 156.1m cases in 2011, according to the latest statistics from Vinexpo.
This makes China the fifth-largest wine-consuming nation worldwide, ahead of the UK in sixth place.
The Decanter Asia Wine Awards will be co-chaired by Jeannie Cho Lee MW, the first Asian Master of Wine and a Decanter contributing editor, and Steven Spurrier, chair of the Decanter World Wine Awards and Decanter’s consultant editor.
Cho Lee said, ‘With the energy and growing enthusiasm in Asia for wine, this competition arrives at the perfect time. The reputation that Decanter has garnered over the years with the Decanter World Wine Awards leaves me in no doubt that producers, consumers and professionals will appreciate Decanter’s level of professionalism, integrity and capability in organising a truly world-class competition in Asia.’
In common with the Decanter World Wine Awards, all wines will be tasted blind in regional groupings to allow for an expression of terroir to be taken into account. Each wine will be assessed within price brackets, and all wines from Silver medal and above will be tasted twice.
Decanter Asia Wine Awards co-chair Steven Spurrier said, ‘Helping create the Decanter World Wine Awards back in 2004 was a challenge not to be missed and their extraordinary success has now propelled us towards Asia, another challenge to look forward to.’
Sarah Kemp, Decanter’s publishing director, and founder of the Decanter World Wine Awards said, ‘Decanter is proud to be launching into such an exciting market. The new Decanter Asia Wine Awards will provide Asian wine lovers with a trusted and reliable source of wine recommendations.’
The competition will be launched at Vinexpo Asia-Pacific in Hong Kong at the end of May and will open for entries on 29 May 2012.
Judging will take place in Hong Kong in September 2012.
For more information, please contact Christabel Lemke on +44 (0) 203 148 4498 or email: email@example.com.
Written by Adam Lechmere