Marchesi de' Frescobaldi, one of Tuscany's most ancient and noble winemakers, is launching a new eaterie off Florence's elegant Piazza della Signoria.

The Frescobaldi Wine Bar – designed to ‘showcase’ Frescobaldi wines for the benefit of tourists as well as locals – is divided into three areas, including a private function room.

‘We wanted to find a central place in Florence where we could showcase our wines in an informal setting, but where tourists and Florentines alike can enjoy anything from a glass of Frescobaldi wine and a snack to a proper sitdown dinner,’ said press officer Tiziana Frescobaldi.

‘Wine represents tradition and culture, and what better place to enjoy Tuscan wines than here in the heart of Florence?’

The wine list features Marchesi de’ Frescobaldi’s full range from Castelli di Nipozzano, Pomino, Castel Giocondo and Castiglioni, to Morellino di Scansano Santa Maria, and whites from Attems in Collio. Frescobaldi’s ‘Super Tuscans’ Luce and Lucente, made in a joint venture with Robert Mondavi Winery of Napa, will also feature.

‘The main emphasis is that all the dishes have been created to accompany our wines,’ Frescobaldi added.

Written by Michèle Shah27 May 2002