A leading Madiran producer is launching the region’s first-ever en primeur campaign in the UK.
Following the excellent 2009 vintage in south-west France, producer Alain Brumont is looking to profit from the success of the high profile Bordeaux en primeur campaign.
Its top wines have been sold en primeur in France since 1985 and it estimates it will sell around 60% of its production as futures this year. However, the producer stresses its wines are not aimed at investors.
Jean Baptiste, export manager at Alain Brumont told decanter.com: ‘Our wines are purely for enjoyment. We don’t play the speculation game; we make wine for drinking.’
‘Consumers are really turning to our wines because we are seen as value for money,’ he added.
Brumont will release his top red cuvées from Châteaux Bouscassé and Montus as part of this en primeur campaign.
The wines are also sold in the US en primeur.
Written by Rebecca Gibb