Banning the sale of alcohol below tax rates would be better than banning below-cost selling, Morrisons has said.
Prohibiting sales below the rates of excise duty and VAT would be a more workable alternative, the UK’s fourth-largest retailer believes.
It says the plan could be adopted as part of the Police Reform and Social Responsibility Bill, with the threat of a £25,000 fine for those flouting the new law.
Richard Taylor, director of corporate affairs at Morrisons, set out the proposal in a letter to Home Secretary Theresa May.
He argued it would avoid government having to intervene in the market to provide a definition of ‘below cost’ selling.
Written by Richard Woodard