Heavy metal legends Motörhead have launched Bastards Lager, adding to their portfolio of alcoholic beverages.
Named after the band’s 1993 album, Bastards joins Motörhead Vodka and the recently-released Motörhead Shiraz. The lager is brewed by Krönleins in Sweden, and sells there exclusively, for SEK19.90 (£1.81).
‘We think there are a lot of bands out there that would like an alcohol brand,’ said Sari Wilholm, co-founder of Sweden’s Brands for Fans, a specialist alcohol brand developer which also launched Slayer’s Reign in Blood, a California Cabernet Sauvignon.
Wilholm told Decanter.com the band was very involved in choosing the lager for Bastards, particularly Mikkey Dee, the Swedish drummer.
Other metal-inspired wines include AC/DC’s Hell’s Bells Sauvignon Blanc, Highway to Hell Cabernet Sauvignon, Back in Black Shiraz and You Shook Me All Night Long Moscato. Iron Maiden – whose drummer Nicko McBrain is a serious collector of fine Bordeaux – has inspired Eddie’s Evil Brew Merlot.
There is also a Whitesnake Zin, while Norway’s Sigurd Wongraven, aka Satyr, the lead singer of Satyricon, has a Barolo and a Langhe Rosso, and Tool front man Maynard James Keenan makes wine in Arizona.
Motörhead formed in London in 1975, though only the original founding member, singer and bassist Ian Fraser ‘Lemmy’ Kilminster, remains.
Hits include Ace of Spades, Eat the Rich and Killed by Death. The band has sold some 30m albums worldwide; the eponymous Shiraz has sold around 250,000 bottles.
Written by Maggie Rosen