Hungary's Royal Tokaji Company plans to double production by opening a new €3.25million winery in September.
The official launch of the winery will coincide with the company’s 20th anniversary, co-founded by Decanter columnist and Decanter’s Man of the Year 1995, Hugh Johnson OBE.
The new facility will increase annual production capacity from 30,000 to 60,000 six-bottle cases, and will focus on increasing volumes of dry Furmint and a late harvest wine rather than the region’s signature style Aszu.
Ben Howkins, international sales director for the Royal Tokaji Company told decanter.com ‘We see the main growth coming in late harvest and dry Furmint wines although the core of our business will always remain Aszu, as that sets Tokaji apart from the rest.’
‘There will always be a limit on Aszu – in 2001, ’02 and ’04 we didn’t have any Aszu at all but we can always get the volumes of Furmint and late harvest,’ he added.
With increased production, it aims to grow sales in its biggest market, the United States, plus the UK and Europe.
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Written by Rebacca Gibb