UK supermarket Waitrose has recruited Tesco’s Pierpaolo Petrassi MW as its new beers, wines and spirits manager, replacing Justin Howard-Sneyd MW.
Petrassi, who has also worked for WaverleyTBS, was previously Tesco’s senior product development manager and became a Master of Wine in 2007.
He joins Waitrose on 19 July, replacing Howard-Sneyd, who left the retailer to join mail order and online specialist Direct Wines, owner of Laithwaites, earlier this year.
Petrassi will also oversee Waitrose’s vineyard project at the company’s farm estate in Leckford, Hampshire.
Suzanna Duke, Waitrose director of buying, said of Petrassi: ‘He brings with him a wealth of commercial experience, as well as a passion and enthusiasm for wine.
‘This role will now also include beers and spirits, and Pierpaolo is excited to be working across the entire BWS category.’
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