{"api":{"host":"https:\/\/pinot.decanter.com","authorization":"Bearer Y2NhNGYyMzI1YWQ0NWJjOTZiMzk0ODY0ZGNiYzdiMTg1MjNkZTljM2ZhZGI0OTllMDRkYzc4ODMxYWU1YmU4Mw","version":"2.0"},"piano":{"sandbox":"false","aid":"6qv8OniKQO","rid":"RJXC8OC","offerId":"OFPHMJWYB8UK","offerTemplateId":"OFPHMJWYB8UK","wcTemplateId":"OTOW5EUWVZ4B"}}

Rosé fizz sales fall in UK

Sales of rosé Champagne have fallen in the last 12 months – despite the annual Valentine’s Day and Christmas peaks.

Overall rosé sales in the off-trade were down by 8% in both volume and value in 2008.

Rosé Champagne accounts for over 12% of total UK sales – about 3m bottles a year.

The fall is despite the latest figures on the UK Champagne market showing pink Champagne sales jumping around February 14 and just before Christmas.

Weekly sales in the off-trade are usually just above or below 2,000 cases. In early February and December they leap to close on 10,000 cases a week.

The UK market has been the largest for rosé Champagne styles, growing for several years at a rate of over 20%.

Written by Giles Fallowfield

Latest Wine News