Sotheby's has become the first auction house to launch its own Champagne, for sale online and in the company's retail store in New York.

The own-label Champagne, which will also be served at Sotheby’s events around the world, is made by R&L Legras, founded in 1808 and supplier of house Champagne to many of France’s three Michelin-starred restaurants.

Made from 100% Chardonnay grapes grown in the Grand Cru vineyards of Chouilly, it will sell in the US at a price of US$29.95 for a bottle and $69.95 for a magnum.

Jamie Ritchie, CEO of Sotheby’s Wine in the US and Asia, described the wine as ‘light, fresh and elegant’ – ‘I have been enjoying R&L Legras Champagnes for over 20 years and am delighted that Julien Barbier agreed to produce Sotheby’s Champagne for us.’

R&L Legras, currently run by sixth generation vineyard owner Julien Barbier, produces house Champagnes for Paris restaurants including La Tour d’Argent, Guy Savoy and Ledoyen.

Written by Richard Woodard