Discount supermarket Aldi has revealed the wine drinking habits of its shoppers in different areas of the UK.
Using the data collected from the first 16,000 transactions on the Aldi online site, which launched in January this year, the supermarket has found the most popular wine styles across the UK.
Glasgow is the biggest drinker of Prosecco in the UK, and London is where Champagne is most popular. However, Champagne only came tenth in the nationwide list.
Residents of Reading enjoy Chablis the most. In Leicester, the most popular wine is Rioja.
Tony Baines, managing director of corporate buying at Aldi, said ‘Despite the dominance of Sauvignon Blanc, we are more experimental than ever in our choices, with shoppers regularly trying new grapes and niche styles of wine.
‘We expect consumers to keep trading up to more premium wines and for new, less well known variations of wine to become more prominent in the next five years as consumers become even more discerning. ’
Where grape varieties and wine styles are the most popular:
• Chablis – Reading
• Chardonnay – Liverpool
• Champagne – South West London
• Rosé Champagne – Nottingham
• Rosé – Birmingham
• Gavi – Tonbridge
• Malbec – Edinburgh
• Pinot Noir – Coventry
• Prosecco – Glasgow
• Riesling – Chelmsford
• Rioja – Leicester
• Malbec rosé- Ipswich
• Sauvignon Blanc – Newcastle
• Shiraz – Norwich
Aldi shoppers’ 10 favourite wine styles:
1. Sauvignon Blanc
5. Pinot Noir
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