Guillaume Deglise of Laurent-Perrier has been named as the new director of one of the world’s biggest wine trade fairs, Vinexpo.

Heading off to the fair…Guillaume Deglise

Although the change of director has not yet been announced officially, Deglise – director of Swiss operations for Laurent-Perrier – told he will take full control of Vinexpo 2015.

He will manage – with the help of the show’s current director and co-founder, the 62-year-old Robert Beynat – Vinexpo Asia Pacific 2014 in Hong Kong next May.

Deglise, who will be based in Bordeaux as of September, said he was ‘looking forward to it’.

Beynat meanwhile will retire at the end of 2014, but he is likely to take on ‘another trade fair project’, the Vinexpo press office said.

Deglise speaks six European languages and has been in the wine business for 15 years. This will be his first time running a wine fair.

Vinexpo is held every two years in Bordeaux and the 17th edition, Vinexpo 2013, opens on Sunday.

Written by Sophie Kevany in Bordeaux