Wolf Blass wines will be among those used to toast any success for Pep Guardiola at Manchester City next season, after the Australian group signed a sponsorship deal with the football club.
Wolf Blass has signed a deal to make it the official wine partner of Manchester City in Asia, Middle East, Africa and also Mexico.
City estimated that it has 240m fans in those parts of the world, and Wolf Blass will be hoping that the club can enjoy a more successful season in 2016-17 after the arrival of manager Pep Guardiola from Bayern Munich this summer.
The move also sets up something of a global wine duel between Australia’s Wolf Blass and Concha y Toro’s Casillero del Diablo, which has a wine sponsorship deal at Manchester United.
New United manager, José Mourinho, is an old adversary of Guardiola’s from their time managing Real Madrid and Barcelona respectively.
See a video of Manchester City players welcoming Wolf Blass:
Wolf Blass, which is owned by Treasury Wine Estates – the company that also owns Penfolds – is set to organise consumer events and promotions in the countries covered by its deal with City.
Robert Foye, Wolf Blass president and MD for Asia, Middle East, Africa and Latin America, said, ‘We are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world.’
In Asia, Wolf Blass already sponsors the National Basketball Association in China.
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