A wine magazine for women who can’t cope with the intellectual rigours of serious publications is on its way.

Wine Adventure, a bimonthly wine magazine aimed at women and published in the US, will hit newsagents’ shelves next month.

The first issue includes articles on ‘surprising recipes for Chardonnay’, a profile of Mendocino (‘romance and serenity are the only certainties’) and how wine tasting evenings provide ‘a new social swirl’.

‘Wine Adventure is about expanding your wine horizons and having fun as you learn,’ said editor-in-chief Michele Ostrove.

‘The magazine’s approachable, non-intimidating style will especially appeal to women,’ said specialist US news agency Business Wire, with no discernable irony.

Leslie Sbrocco, wine writer and former editor of winetoday.com, the New York Times’ defunct website, said it was ‘refreshing’ that a magazine should provide ‘the kind of information women want regarding wine.’

Women are a growing demographic amongst wine consumers, especially in emerging markets like India.

They are reckoned to have more sophisticated palates than men, and in the UK some of the highest positions in the wine business are occupied by women, including the editor and publishing director of Decanter, the editor of Wine International, the head of Sothebys international wine department, and a bevy of eminent MWs.

The idea that they are unable to cope with complex or detailed concepts is slightly dated.

Decanter contributor Natasha Hughes said, ‘On the one hand women perhaps aren’t interested in the trophy aspect of wine, and the scientific pedantry that you get in some specialist publications.

‘But you wouldn’t want a magazine that softens the subject to the extent it fails to stimulate intellectually.’

Written by Oliver Styles