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The Awards
The judging process
Judging on a regional level
Judging in price brackets
Judging by experts
Promotion of the results
Looking for UK representation?
Turning wine into water
Dates
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The Judging process
Stage 1
Entries are logged, wines are categorised and coded according to origin, type and price.
Stage 2
Wines are tasted in flights of 12, grouped by region, and in five price bands: up to £4.99, £5-6.99, £7-9.99, £10-19.99 and £20+.
Stage 3
Wines are scored and given a grading: no award, Commended, Bronze, Silver or Gold. Gold-medal wines are retasted by the regional chairs for confirmation.
Stage 4
The taste-off of Gold medal-winning wines for each region. The best of each style are awarded a regional trophy.
Stage 5
Regional Trophies are pitted against each other to decide the International Trophy winners - the ultimate accolade.
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Judging on a regional level
The Decanter World Wine Awards celebrate the diversity of wine by focusing on regional styles and the influence of terroir. Wines are judged on a regional level to promote a sense of origin over international homogenised styles. Whether your wine is red, white, rosé, still, sparkling, sweet or fortified, they will all be tasted in regional flights in the first round to find outstanding examples of their type. If successful they will move forward to compete for an international trophy.
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Judging in price
brackets
The Decanter World Wine Awards judge wines in two price bands: under £10 and over £10. Wines
retailed at under £10 will compete for best value trophies
giving context for the consumer. This is so that the awards do
not lose sight of their primary purpose - to provide practical
recommendations for those who buy and enjoy
wine.
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Judging by
experts
Decanter has enlisted some of the
world's most respected experts to head up the regional panels.
Each has been chosen for his/her specialist knowledge of a
specified area and will oversee a team of judges also chosen
for their in-depth knowledge. A thorough understanding of a
regional style is crucial for recognising outstanding quality
rather than simply rewarding wines crafted specifically as
'competition' wines.
Click here to see our full list of regional chairs
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Promotion of the
results
If your wine is a winner we will tell everyone about it.
The results are promoted
internationally through the respected Decanter brand
and other high-profile, third-party media partners. Click here to see our great press coverage
Decanter promotion
The best-selling Awards issue of Decanter magazine hits the busy Christmas buying period
A special results section on decanter.com features every medal-winning wine with search options available by producer, retailer and medal.
Point-of-sale material such as bottle stickers are available for all award winners to purchase.
Press coverage
The Chinese and Hungarian editions of Decanter bring highlights of the results to these vital emerging markets.
Highlights of the results will appear in Observer Food Monthly
Everyday Bordeaux Campaign promoting wines priced between £4 and £15 exclusively featured Decanter medal winning wines. Over 1.5m booklets were distributed with The Sunday Times, Delicious Magazine and at a series of high profile consumer tastings throughout the UK. www.everydaybordeaux.co.uk
Caterer and Hotelkeeper, the UK's leading magazine for Sommeliers and Food & Beverage managers is our trade media partner ensuring that people who make the decisions about your wines are alerted to the results.
Results will be available to sister titles in TimeWarner and IPC Media
Our daily recommendation of an award-winning wine in CityAM newspaper reaches an audience of 100,000 readers in London's financial district.
Click here to see a full list of magazines featuing the awards
Shows and Fairs
Our results will be promoted to trade and consumers at:
Wine for Asia
The London International Wine and Spirit Fair
The Decanter Fine Wine Encounter
The Country Life Fair
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Looking for UK representation?
Decanter's Unsigned Talent tasting at the London International Wine and Spirits Fair showcases medal-winning wines from the Awards. The cream of the UK wine buyers, sommeliers and journalists come to this tasting knowing all the wines are available for import and have been chosen by Decanter's expert panel of judges. All medal-winning wines which are not currently imported into the UK are eligible for this free tasting - we will be in touch with full details of how to enter your wines once the results are announced.
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Turning wine into water
All wine left over from the judging is auctioned by Christie's to raise money for Decanter's clean water project in Burkina Faso - one of the world's poorest countries. To date, the Decanter World Wine Awards have raised over £50,000 for WaterAid to continue its vital work. To find out more about WaterAid visit www.wateraid.org.
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Dates
Start date to
submit entry form: 2 January 2007
Start date for wine
delivery: 1 February 2007
Final date to submit entry form:
23 March 2007
Final date for wine delivery: 23 March 2007
Judging week: 22–27 April 2007
Results announced
to trade: 22–24 May 2007
Results published: 5 September 2007
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Enter the 2007 Decanter World Wine Awards - Click here |
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