Medal stickers help your award-winning wine stand out and give consumers confidence when choosing which wine to buy.
‘Stickers on bottles absolutely help sell wine. Whenever there’s an external expert endorsement it really helps and having those stickers from a competition that’s as reputable as Decanter I think is really important. Decanter is international so that automatically helps put it above other competitions.’
– Beth Willard – Buying Manager, Direct Wines
‘To refer to my own experience as a wine buyer at Waitrose, that medal sticker does make a real difference. The Gold medal, or the Silver, or the Bronze medal is a confidence booster when it comes to the purchase point and that’s so important in a shop setting. Certainly in my experience I see that stickers generate an uplift in sales.’
– Victoria Mason – Wine buyer, Waitrose
2. Sign up to promotional events organised by Decanter
Decanter proudly promotes your award-winning wines through its global digital networks, bespoke consumer tastings, presence at major wine trade shows and promotions with leading retailers around the world.
Be sure the email on your account is up-to-date and you are signed up to receive DWWA newsletters to know when we are recruiting wines for events so you can register to take part.
3. Show your DWWA certificates and medal logos
Ensure all companies you work with have access to DWWA logos and certificates, so that they can create point of sale materials to help you sell more of your wine, both on-trade and off-trade.
4. Share your win on social media
Tag & mention @decanterawards so we can share the good news with our followers and use the hashtag #DWWA
5. Advertise with Decanter
Promote your award-winning wine in the magazine, online or on Decanter’s social media channels for maximum coverage.
6. Press Releases
Decanter works with a dedicated PR agency to deliver a global PR campaign to focus on DWWA results news and stories. Utilise the main and country-specific press releases from DWWA to help promote and bolster the significance of your win.