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5. How to promote your win

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1. Make sure your bottles stand out with DWWA medal stickers

Medal stickers help your award-winning wine stand out and give consumers confidence when choosing which wine to buy.

‘Stickers on bottles absolutely help sell wine. Whenever there’s an external expert endorsement it really helps and having those stickers from a competition that’s as reputable as Decanter I think is really important. Decanter is international so that automatically helps put it above other competitions.’
– Beth Willard – Buying Manager, Direct Wines

‘To refer to my own experience as a wine buyer at Waitrose, that medal sticker does make a real difference. The Gold medal, or the Silver, or the Bronze medal is a confidence booster when it comes to the purchase point and that’s so important in a shop setting. Certainly in my experience I see that stickers generate an uplift in sales.’
– Victoria Mason – Wine buyer, Waitrose

Purchase medal stickers hereSee how to purchase medal stickers here

2. Sign up to promotional events organised by Decanter

Decanter proudly promotes your award-winning wines through its global digital networks, bespoke consumer tastings, presence at major wine trade shows and promotions with leading retailers around the world.

Be sure the email on your account is up-to-date and you are signed up to receive DWWA newsletters to know when we are recruiting wines for events so you can register to take part.

Subscribe to the DWWA newsletter
See past DWWA promotions & highlights

3. Show your DWWA certificates and medal logos

Ensure all companies you work with have access to DWWA logos and certificates, so that they can create point of sale materials to help you sell more of your wine, both on-trade and off-trade.

Login to download your certificates
Download digital medal logos

4. Share your win on social media

Tag & mention @decanterawards so we can share the good news with our followers and use the hashtag #DWWA

Instagram @DecanterAwards
Facebook @DecanterAwards
Twitter @DecanterAwards

5. Advertise with Decanter

Promote your award-winning wine in the magazine, online or on Decanter’s social media channels for maximum coverage.

View Decanter’s media pack

6. Press Releases

Decanter works with a dedicated PR agency to deliver a global PR campaign to focus on DWWA results news and stories. Utilise the main and country-specific press releases from DWWA to help promote and bolster the significance of your win.

Download DWWA Press Releases
See press coverage

7. How Decanter promotes your win

Download the PDF to see how DWWA winners are promoted globally

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