2. Categories and entry criteria
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Retailer Categories
Supermarket
This category is open to any large retailer outlet that sells food and other household goods on a self-service basis. Winners of this category will be announced across Decanter’s digital, print & social platforms, and will have the opportunity to purchase usage of the logo for marketing purposes.
Entry cost: £165+VAT
National Wine Retailer
This category is open to any retailer that has more than one wine shop, with retail outlets in multiple areas of the UK. For example, if you have one wine shop within the M25 and another outside the M25, or if you have more than one wine shop each located in different areas of the United Kingdom.
Entry cost: £165+VAT
Regional Categories – Awards by geographical location
Previously ‘Local Wine Shop’ and ‘Local Multi-Store’, these categories are now regional, with an award given per region (e.g. Best Wine Shop – Central England, Best Multi-Store – Scotland).
Regional Multi-Store
Open to retailers with more than one wine shop, all of which must be located within one region (see below). If your retail outlets span multiple areas, you should enter the National Wine Retailer category.
- North East England: e.g. Liverpool, Leeds, Newcastle
- North West England: e.g. Manchester, Cheshire, Cumbria, Lancashire
- Central England: e.g. Birmingham, Cambridge, Nottingham, Norwich
- South East England: e.g. Basingstoke, Reading, Bracknell, Maidstone
- South West England: e.g. Bristol, Plymouth, Exeter, Truro
- Wales
- Scotland
- Northern Ireland
Entry cost: £165+VAT
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Regional Wine Shop
Open to retailers with one wine shop in any one region (see below). *For retailers based in London, there are two sub-categories based on turnover:
· London Neighbourhood Wine Shop: turnover up to £1 million
· London Wine Shop: turnover over £1 million, or one nominated flagship wine shop within the M25 that is part of a larger group or chain
- North East England: e.g. Liverpool, Leeds, Newcastle
- North West England: e.g. Manchester, Cheshire, Cumbria, Lancashire
- Central England: e.g. Birmingham, Cambridge, Nottingham, Norwich
- South East England: e.g. Basingstoke, Reading, Bracknell, Maidstone
- South West England: e.g. Bristol, Plymouth, Exeter, Truro
- Wales
- Scotland
- Northern Ireland
- London Wine Shop (For retailers with one wine shop within the M25 with a turnover over £1 million, or one nominated flagship wine shop within the M25 that is part of a larger group or chain.)
- London Neighbourhood Wine Shop (For retailers with one wine shop maximum within the M25 and turnover up to £1 million.)
Entry cost: £165+VAT
Online Wine Retailer
This category is open to any retailers that have a comprehensive wine range available to buy online.
Entry cost: £165+VAT
Retail Categories by Specialism
This category is open to any retailer (online or physical storefront), specialising in a specific region, country or category (which may be part of a wider range). You may enter as many specialist categories as you wish but you must submit a separate entry for each specialist area entered.
Entry cost: £165+VAT
Specialist Categories:
Australia
Austria
Bordeaux
Burgundy
Central & Eastern Europe
Champagne/Sparkling
England & Wales
Germany
Italy
Loire
New Zealand
Organic & Biodynamic
Portugal
Rhône
South & Regional France
South Africa
South America
Spain
Sweet & Fortified
USA
Newcomer
This category is open to any retailer (online or physical store) that was established within the past three years. (For clarity, established within the three years prior to the start of the period which your activity is being judged on, i.e. after 30 May 2018)
Entry cost: £165+VAT
Green Champion
The award will be given to any retailer (wine shop/s or online) who can display meaningful commitment to sustainability and reducing negative environmental impact.
Entry cost: £165+VAT
Virtual Wine Experience
This category is open to any wine retailer offering online wine experiences or events (e.g. virtual tastings, webinars, masterclasses) to consumers. Entrants must be a wine retailer to be able to enter.
Entry cost: £165+VAT
Hybrid Wine Retailer – New
NEW This category is open to any wine retailer selling wines off- and on-premise. Entrants must be a wine retailer to be eligible.
Entry cost: £165+VAT
En Primeur Campaign
This category is open to any retailer that sells wines En Primeur to customers. One award will be given overall for a single En Primeur campaign. You may enter this category numerous times if you have more than one En Primeur campaign, but you must complete another form.
Entry cost: £165+VAT
Subscription Wine Club
This category is open to any retailer offering a monthly/bi-monthly membership club to promote and sell wine.
Entry cost: £165+VAT
Own Brand Wine Range *NEW
This category is open to any retailer offering a range of minimum five wines under their own label.
Entry cost: £165+VAT
Retail Categories for UK Wineries
Best UK Cellar Door *NEW
This category is open to any winery in the UK selling wine at the cellar door.
Entry cost: £165+VAT
Best Cellar Door Wine Club *NEW
This category is open to any winery in the UK offering a wine cellar subscription wine club.
Entry cost: £165+VAT
Retail Categories for Wine Buyers
Best Wine Buyer *NEW
This category is open to any individual working as a wine buyer for a UK wine retailer.
Entry cost: £165+VAT
Best Wine Buying Team *NEW
This category is open to any wine buying team of a wine retailer in the UK. Minimum 2 people in the team must be wine buyers.
Entry cost: £165+VAT
Judges’ Choice & Outstanding Wine Retailer of the Year
Every entrant is automatically considered for these categories at no additional charge
Judges’ Choice
Awarded at the judges’ discretion to highlight a retailer who – no matter how small or large the company, an established name or new to the scene – is doing something different, innovative, creative, or has adapted well to the Covid-19 pandemic.
Outstanding Wine Retailer of the Year
Awarded to a retailer who, in the eyes of our panel of judges, has delivered the best wine retail experience for UK consumers.
Enter now
There is no limit to how many categories can be entered
Should you need any further information on the categories or with your submission, please email: retailerawards@decanter.com.
Content written and compiled by the Decanter Team