Image of Robert Mondavi from 1991
Robert Mondavi at his wine growing estate at Napa Valley, USA 1991.
(Image credit: Wolfgang Kuhn / United Archives via Getty Images)

Robert Mondavi coined the term Fumé Blanc in the late 1960s to differentiate a style of Sauvignon Blanc, particularly one aged in oak, in California and Washington State.

The varietal has a history in California dating back to the 1880s, but by the 1960s it was seen as a bland variety. Mondavi’s term was an attempt to rebrand it and denote an oak-aged style. The term wasn’t trademarked, allowing others to use it.

Clive was Decanter's North America editor from September 2022 to March 2026. On relocating to the US West Coast over 20 years ago, Clive Pursehouse developed a deep appreciation for the wines of the Pacific Northwest, and has been writing about these Oregon and Washington State producers and their wines since 2007. Pursehouse was also the culture editor for Peloton Magazine, where he covered cycling, travel, wine and cuisine.