Online marketplace eBay has stepped up its presence in wine by joining forces with mail order merchant Laithwaite’s in the UK.

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eBay said that ‘a wide selection’ of Laithwaite’s red, white, rosé and sparkling wines, plus mixed cases, were now available on its UK site. That brings its total number of wine listings to more than 3,500.

The move comes only a few months after eBay launched its wine platform across 45 states in the US. It offered 10,000 wines from 30 countries.

In the UK, its best-selling wine to date has been Dom Pérignon 2006, in value terms. The site features bottles costing up to £101,000 and dating back as far as 1867, the auction giant said.

Laithwaite’s CEO David Thatcher said that he hoped to reach ‘a new generation of wine drinkers’ with the eBay deal.

In the US, eBay has partnered with mobile app Drync and several retail partners to help it deliver wine to buyers.

News of that venture came four years after online retail rival Amazon launched Amazon Wine.

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