A prominent Sauternes producer has started bottling its wines in a 100ml serve test-tube shaped bottle aimed at young drinkers in nightclubs.

Grand Cru Classé property Château d’Arche will launch its second wine, La Perle d’Arche, in the radical packaging in nightclubs in Bordeaux and Singapore in September.

Managing director Jérôme Cosson told decanter.com: ‘Lots of young people don’t know what Sauternes is or think it’s too expensive but when they try it they think it’s very drinkable.

‘We want to work with nightclubs to give customers the choice between vodka for the man and Sauternes for the lady. The idea is to put lots of them in a big ice bucket on the bar.’

The 100ml container sealed under screwcap can also be carried in hand luggage on flights and Cosson intends to create a five vintage box-set for tourists.

The 2005 vintage will be the first released under the new packaging.

The product is primarily aimed at the Australian and Far Eastern markets but Cosson is also looking for UK and US importers.

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Written by Rebecca Gibb

Rebecca Gibb MW
Rebecca Gibb MW
Decanter Magazine & DWWA Judge

Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).