Fine wine merchant Berry Bros & Rudd is set to launch an online trading platform.

The new service will allow customers to trade their reserves on the BBR site and set their own bid prices.

Sales director Simon Staples told decanter.com ‘Customers with accounts will be able to broker their own wine. BBR may buy back some of those cases but it is likely to be customer to customer.’

Non-BBR customers will also be able to buy the wines on sale.

The company is currently testing the trading platform with a view to launching before Christmas.

Written by Rebecca Gibb

Rebecca Gibb MW
Rebecca Gibb MW
Decanter Magazine & DWWA Judge

Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).