Champagne
Champagne
(Image credit: Champagne)

Lawyers for Champagne trade body CIVC have won their latest trademark battle, securing damages from a French company selling cigarette rolling papers.

The company, Royal Distribution Tabac Distri Nord, was selling rolling papers under the name Crystal Champs and accompanied by an image of a bottle of Champagne, and a traditional flute-shaped glass, the tribunal in Lille heard this week.

The CIVC is meticulous in its desire to protect Champagne’s image from being misused by any consumer products, not just wine. In this case, it gained support from France’s national appellations body, INAO.

Fanny Hennequin, of the legal service of INAO, told Decanter.com that it was not unusual for these trademark disputes to take place within France as well as overseas.

‘Breaches of protected designations of origin are far from limited just to foreign companies. We have perhaps 12 ongoing cases around all French appellations’.

The Crystal Champs case dates back to 2011. After the matter was not resolved amicably, it passed to the courts in 2013.

The papers had already been withdrawn from sale, but the Lille Tribunal de Grande Instance accepted that there were potential commercial damages from the misuse of the Champagne symbol and awarded unspecified damages.

Written by Jane Anson

Jane Anson

Jane Anson was Decanter’s Bordeaux correspondent until 2021 and has lived in the region since 2003. She writes a monthly wine column for Hong Kong’s South China Morning Post, and is the author of Bordeaux Legends: The 1855 First Growth Wines (also published in French as Elixirs). In addition, she has contributed to the Michelin guide to the Wine Regions of France and was the Bordeaux and Southwest France author of The Wine Opus and 1000 Great Wines That Won’t Cost a Fortune. An accredited wine teacher at the Bordeaux École du Vin, Anson holds a masters in publishing from University College London, and a tasting diploma from the Bordeaux faculty of oenology.

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