Qu Naijie of Haicheng Group
Qu Naijie of Haicheng Group
(Image credit: Qu Naijie of Haicheng Group)

At least four Bordeaux estates that were sold to Chinese buyers over the past two years are back on the market.

Qu Naijie (left), with Sylvain Boivert, director of Conseil des Grands Crus Classes en 1855

Another two estates back on the market are Chateau Baby in Sainte-Foy-Bordeaux and Chateau de Cugat in Blasimon, also believed to have been bought by the Haichang Group.

All four properties, plus several others believed to be owned by Chinese buyers, are being sold exclusively by local agent Bordeaux and Beyond.

Bordeaux and Beyond director Carol Young would not confirm that her client is the Haichang Group, the original sales were widely reported at the time. Haichang CEO Qu Naijie is notoriously publicity-averse.

‘The original owner bought the estates with the express intention of renovating them and putting them back on the market,’ Young told Decanter.com. ‘He has invested heavily in the vines and the cellars, and is now offering them with the option of a full Chinese management service, should the new buyers come from China.’

This is simply part of the seller’s wider strategy of investment in the region, and he no intention of selling all his Bordeaux interests, Young confirmed.

‘The seller has many contacts in China, and knows the one thing that holds people back from buying here is fear over how to run the properties. Word travels fast: some buyers have found it difficult, while others simply want to buy a chateau for the prestige, without being involved in running it.

‘He foresaw this, and is being very smart by offering fantastic properties without the risk.’

Young stressed that the sale is not only for Chinese buyers – ‘we have a French viewer this weekend’.

Alexander Hall, director of Vineyard Intelligence, confirmed he has heard of several Chinese parties now interested in ‘buying with a view to selling to a second wave of more cautious buyers’.

Haichang is also heavily involved in the wine industry in China itself, with its own vines, plus various wine interests in the city of Dalian, including the Dalian International Wine Park, which runs a yearly festival and wine fair. The group intends to build Asia’s largest wine museum and theme park in the city.

Written by Jane Anson in Bordeaux

Jane Anson

Jane Anson was Decanter’s Bordeaux correspondent until 2021 and has lived in the region since 2003. She writes a monthly wine column for Hong Kong’s South China Morning Post, and is the author of Bordeaux Legends: The 1855 First Growth Wines (also published in French as Elixirs). In addition, she has contributed to the Michelin guide to the Wine Regions of France and was the Bordeaux and Southwest France author of The Wine Opus and 1000 Great Wines That Won’t Cost a Fortune. An accredited wine teacher at the Bordeaux École du Vin, Anson holds a masters in publishing from University College London, and a tasting diploma from the Bordeaux faculty of oenology.

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