Feudi di San Gregorio, one of Southern Italy’s most progressive estates, has opened a ‘multi-sensorial’ cultural centre.

‘I wanted to do something different,’ managing director Enzo Ercolino said. ‘To create a multi-sensorial experience: the pleasure not only of the palate, but of sound, sight and touch.’

The €20m multistorey complex, near the town of Sorbo Serpico in the province of Avellino, was designed by Japanese architect Hikaru Mori and New York-based Italian designers Massimo and Lella Vignelli.

The complex – surrounded by a terraced herb and flower garden – houses a winery, offices, an exhibition space, a restaurant and an auditorium.

Written by Michele Shah

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Michele Shah
Michele Shah
Decanter Magazine & Wine Writer

Michèle Shah is a wine critic, marketing consultant and travel writer who has been based in Italy for over 30 years. As a consultant, she specialises in promoting Italian food and wine in export markets. She organises and hosts her own Italian wine tours, combining winery visits and fine dining. She has written for many wine publications including Decanter, Wine Spectator, Wine Business International, Harpers and Corriere Vinicolo.