Fine+Rare goes live with online valuation

London wine broker Fine+Rare has launched a new web tool allowing the public to value their wine portfolios at the click of a button.

Visitors to Fine+Rare will be able to enter their wines on the site and receive an instant valuation, with the option to sell cases via the broker for a fee of 10%-15%

Marketing director Simon Davies told decanter.com, ‘This is the first time we have migrated our valuations to the internet so people can do it themselves. We wanted it to be accessible to all and provide instant access.

‘We are not offering a live trade but we have prices from thousands of wines so they can value a whole collection not just a blue chip portfolio.’

Davies claims the site will differ from independent merchants’ trading sites as it has a dedicated team aggregating fine wine prices of many traders around the world.

The company hopes to offer full portfolio management online in the future.

Written by Rebecca Gibb

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Rebecca Gibb MW is a wine journalist and editor who has also founded Bamboozled games, ‘the world’s first wine and spirit puzzle makers’. Having spent six years living in New Zealand, she has recently returned to her native north-east England. While in New Zealand, she became a Master of Wine, graduating top of her class and winning the Madame Bollinger medal for excellence in tasting. A former winner of both the UK’s young wine writer of the year and the Louis Roederer Emerging Wine Writer, her first book The Wines of New Zealand was published in 2018. She also runs wine events and has her own consultancy business The Drinks Project. She was a judge at the 2019 Decanter World Wine Awards (DWWA).